By Jeff Klingberg
We are pleased to announce the addition of Satie North America — the North American operation for Satie SAS (Satie System) — to our roster of clients. Satie designed and manufactures a modular electrical panel frame system with an integrated wire management system. The patented system helps OEM machine builders, system integrators, panel board builders, switchgear manufacturers and alike shrink space requirements, cut material costs, increase productivity and reduce weight — saving users up to 25% over traditionally designed electrical panels. To learn more about their products visit www.satiena.com.
We will be assisting them in developing a public relations campaign and trade show efforts among …Continue reading
By Jeff Klingberg
A recent LinkedIn post asked for experiences from foreign national corporations who have had trouble introducing their products and services to the North American market. From our experience in this area, foreign national corporations typically encounter the following issues.
1. Send a foreign national to open the operation just because someone believes there is a large untapped market in North America, but no research is done and no plan is formulated before coming.
2. They attempt to apply their current sales policies and distribution channels …Continue reading
By Jeff Klingberg
We are pleased to announce the addition of HYDROMECH to our roster of clients. HYDROMECH is a start-up company who has designed a new, patent-pending hydraulic lift system for recreational vehicles, boat lifts and residential construction. The proprietary hydraulic pump distributes the appropriate amount of fluid to each linear actuator to enable a synchronized lift action in applications like pop-up campers. To learn more about their products visit www.hydromechusa.com.
We will be assisting them in developing a corporate identity and marketing materials, and conducting business development and public relations efforts among other services.
By Jeff Klingberg
Check out our second published article on the survival of the fluid power industry. The article discusses how the fluid power industry needs more educational institutions to educate our workforce in fluid power fundamentals if the industry wants to survive. Here’s a sampling of the article in the December issue of Today’s Fluid Power magazine.
In our previous article we discussed the need to develop programs to teach engineering, and specifically fluid power principles, to children starting in kindergarten or pre-K to spark interest in the profession and the industry. We briefly stated the reason for this need for …Continue reading
By Jeff Klingberg
We are pleased to announce the addition of Visimation to our roster of clients. Visimation, Inc. is a software development company who creates custom and standard shapes/stencils, add-on applications and templates for Microsoft Visio. They sell their Visio add-ons, shapes and templates through their ShapeSource.com store. Additionally, they conduct Visio training seminars and maintain a blog with tips on how to more effectively use Visio. To learn more about their products and services visit www.visimation.com or www.shapesource.com or www.visiozone.com.
We will be assisting them in developing and disseminating an email marketing campaign, and conducting business development and public relations …Continue reading
By Jeff Klingberg
Check out our latest published article on the survival of the fluid power industry. The article discusses how the fluid power industry must think differently about helping educate our nation’s children in math and science if the industry wants to survive. Here’s a sampling of the article in the September issue of Today’s Fluid Power magazine.
Fluid power isn’t sexy. That’s the conclusion the international fluid power industry came to in 2007 as the reason why there is a shortage of people with fluid power skills influencing design decisions regarding which motion control technologies to use. The fluid power …Continue reading
By Jeff Klingberg
What’s your top 10 inventions? Who are your top 10 designers/engineers?
Since the dawn of time, humans have been full of curiosity. They’ve asked what if, and used their ingenuity to create products and machines that have solved a problem, and made people’s lives easier, more efficient or safer. Some of the millions of marvelous inventions that have changed world in small and major ways, include the steam engine, …Continue reading
By Jeff Klingberg
Business owners invest in their firms, not stocks is the headline AP Business Writer Joyce M. Rosenberg used for her article in Crain’s Detroit Business, June 24th Small Talk section. It discusses how business owners, like you, are intending to invest in their businesses instead of the stock market, since it’s such a risk.
If business owners are truly going to (re)invest in themselves as the article states, then they really have to understand that marketing is an investment that they cannot do without. It’s one of the investments that, if done right, has the largest return-on-investment and impacts the business the most.
But sadly, I have to say, many companies start without any research. Many fly along by the seat of their pants. Many don’t have a clue who their competitors are, what their business structure is and how they are positioning themselves in the marketplace. Many don’t have an inkling who their stakeholders are, their customers’ needs and wants are, or how their customers get their information. Many don’t know what makes their own business unique.
If your business wants to gain the greatest return-on-investment possible, have the best conceivable brand image and awareness and have the largest sales increases attainable, you must do your due diligence before you invest. Hopefully, that is what you did when you invested in the stock market. So, the same principles must apply when investing in your company’s marketing because without knowledge the investment is worthless. Continue Reading
By Jeff Klingberg
A recent post in the Hydraulics & Pneumatics magazine’s discussion group on LinkedIn asks: Is fluid power on the decline?
As a person who worked in the industry for 10 years and has provided consulting services to the industry for the past 16 years, I believe it is — especially in the United States. And, if they don’t wake up immediately, they’ll find themselves in the history books and museums alongside dinosaurs — extinct.
Like a precision military assault, the fluid power industry is getting hammered on several fronts: technology competition, the environment, government regulations and knowledge loss. The environment, government regulations and knowledge loss have teamed up to open a gaping hole in the fortress allowing a full frontal attack by technology competition.
And, like Great Britain during World War II, the industry has done very little to combat the forces working against them. While some have acknowledged defeat and quit the battle, most of the industry, it seems, have yet to realize they’re under attack or their survival is at risk. Continue Reading
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