By Jeff Klingberg
A recent LinkedIn post asked for experiences from foreign national corporations who have had trouble introducing their products and services to the North American market. From our experience in this area, foreign national corporations typically encounter the following issues.
1. Send a foreign national to open the operation just because someone believes there is a large untapped market in North America, but no research is done and no plan is formulated before coming.
2. They attempt to apply their current sales policies and distribution channels they utilize in …Continue reading
By Jeff Klingberg
We are pleased to announce the addition of HYDROMECH to our roster of clients. HYDROMECH is a start-up company who has designed a new, patent-pending hydraulic lift system for recreational vehicles, boat lifts and residential construction. The proprietary hydraulic pump distributes the appropriate amount of fluid to each linear actuator to enable a synchronized lift action in applications like pop-up campers. To learn more about their products visit www.hydromechusa.com.
We will be assisting them in developing a corporate identity and marketing materials, and conducting business development and public relations efforts among other services.
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By Jeff Klingberg
Check out our second published article on the survival of the fluid power industry. The article discusses how the fluid power industry needs more educational institutions to educate our workforce in fluid power fundamentals if the industry wants to survive. Here’s a sampling of the article in the December issue of Today’s Fluid Power magazine.
In our previous article we discussed the need to develop programs to teach engineering, and specifically fluid power principles, to children starting in kindergarten or pre-K to spark interest in the profession and the industry. We briefly stated the reason for this need for new programs …Continue reading
By Jeff Klingberg
We are pleased to announce the addition of Visimation to our roster of clients. Visimation, Inc. is a software development company who creates custom and standard shapes/stencils, add-on applications and templates for Microsoft Visio. They sell their Visio add-ons, shapes and templates through their ShapeSource.com store. Additionally, they conduct Visio training seminars and maintain a blog with tips on how to more effectively use Visio. To learn more about their products and services visit www.visimation.com or www.shapesource.com or www.visiozone.com.
We will be assisting them in developing and disseminating an email marketing campaign, and conducting business development and public relations efforts among …Continue reading
By Jeff Klingberg
Check out our latest published article on the survival of the fluid power industry. The article discusses how the fluid power industry must think differently about helping educate our nation’s children in math and science if the industry wants to survive. Here’s a sampling of the article in the September issue of Today’s Fluid Power magazine.
Fluid power isn’t sexy. That’s the conclusion the international fluid power industry came to in 2007 as the reason why there is a shortage of people with fluid power skills influencing design decisions regarding which motion control technologies to use. The fluid power industry isn’t …Continue reading
By Jeff Klingberg
What’s your top 10 inventions? Who are your top 10 designers/engineers?
Since the dawn of time, humans have been full of curiosity. They’ve asked what if, and used their ingenuity to create products and machines that have solved a problem, and made people’s lives easier, more efficient or safer. Some of the millions of marvelous inventions that have changed world in small and major ways, include the steam engine, electricity, the telephone, the …Continue reading
By Jeff Klingberg
Business owners invest in their firms, not stocks is the headline AP Business Writer Joyce M. Rosenberg used for her article in Crain’s Detroit Business, June 24th Small Talk section. It discusses how business owners, like you, are intending to invest in their businesses instead of the stock market, since it’s such a risk.
If business owners are truly going to (re)invest in themselves as the article states, then they really have to understand that marketing is …Continue reading
By Jeff Klingberg
A recent post in the Hydraulics & Pneumatics magazine’s discussion group on LinkedIn asks: Is fluid power on the decline?
As a person who worked in the industry for 10 years and has provided consulting services to the industry for the past 16 years, I believe it is — especially in the United States. And, if they don’t wake up immediately, they’ll find themselves in the history books and museums alongside dinosaurs — extinct.
Like a precision military assault, the fluid power industry is getting hammered on several fronts: …Continue reading
By Jeff Klingberg
Fluid Power Technologies International and Konstanz Kommunikations undergo consolidation with Mountain Stream Group to form new, Chicago-based experiential communications design consultancy.
Thanks to the Internet the world’s getting smaller and moving at an ever-increasing pace, communication methods are expanding, and an organization’s success is increasingly dependent on fluid global communication.
The number of internal and external, seen and unseen points where your stakeholders touch, experience and hopefully connect with your brand, product or service keeps growing. Beyond the normally thought of touchpoints, your building’s architecture, …Continue reading
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