A recent LinkedIn post asked for experiences from foreign national corporations who have had trouble introducing their products and services to the North American market. From our experience in this area, foreign national corporations typically encounter the following issues.
1. Send a foreign national to open the operation just because someone believes there is a large untapped market in North America, but no research is done and no plan is formulated before coming.
2. They attempt to apply their current sales policies and distribution channels …Continue reading
A recent post in the Hydraulics & Pneumatics magazine’s discussion group on LinkedIn asks: Is fluid power on the decline?
As a person who worked in the industry for 10 years and has provided consulting services to the industry for the past 16 years, I believe it is — especially in the United States. And, if they don’t wake up immediately, they’ll find themselves in the history books and museums alongside dinosaurs — extinct.
Like a precision military assault, the fluid power industry is getting hammered on several fronts: technology competition, the environment, government regulations and knowledge loss. The environment, government regulations and knowledge loss have teamed up to open a gaping hole in the fortress allowing a full frontal attack by technology competition.
And, like Great Britain during World War II, the industry has done very little to combat the forces working against them. While some have acknowledged defeat and quit the battle, most of the industry, it seems, have yet to realize they’re under attack or their survival is at risk. Continue Reading
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