By Jeff Klingberg These and many similar questions are being asked and debated across the industrial marketing spectrum. And, there is no clear consensus.
The following is a look at why the answer might be maybe.
1. Fear is holding back adoption.
In general engineers don’t have a lot of spare time on their hands. Part of the reason for the lack of time on their hands to engage in social networking can be attributed to their inability to get to social media. The SAE’s Do mobility engineers use social media? study surveyed nearly 1200 members and found only 55% …Continue reading
By Jeff Klingberg 
Mountain Stream Group created this illustration for White Hydraulics (now known as White Drive Products) for use in an print advertisement.
By Jeff Klingberg 
Mountain Stream Group’s development of this 4-page cross reference guide for Ortman Fluid Power started with an Internet search to ascertain all the manufacturers of NFPA heavy duty, hydraulic cylinders. Next, we downloaded catalog information about the part number coding for the various mounting styles, identified the series name and available bore sizes and then put the data into the easy to read table.
By Jeff Klingberg  A press release written for announcing the launch of Satie North America’s Proclip and Prolight modular electrical panel frame and wire management system in North America. Click image or here to read entire press release.
By Jeff Klingberg 
The origins of the Ortman Fluid Power cylinder line — the 101 Series, a round-body hydraulic and pneumatic cylinder. For over 60 years it has powered some of the toughest industrial applications.
After a long absence the hydraulic and pneumatic cylinder brand known as Ortman Fluid Power is back.
Their journey began in 1945 when World War II veterans Harold and Nelson Ortman returned home joining their older brother Alva, Carl Speichert and Carter Miller to form Ortman-Miller Machine Company, Inc. located in Hammond, Indiana.
At its inception, Ortman-Miller was …Continue reading
By Jeff Klingberg
S-C-I-E-N-C-E S-C-I-E-N-C-E S-C-I-E-N-C-E Science! Science! Science!
Cheerleaders for science, technology, engineering, and mathematics (STEM)? Absolutely! It’s about time!
The United States is at a crossroads. Battling for its survival, and desperately needs a quintessential American pep rally.
We can’t secure a prosperous future without innovation, science, and technology. But, we have three major STEM problems — rapid retirement, supply lags demand and kids aren’t interested.
Between 2004 and 2014, it is estimated a half million engineers will retire, but EngineeringTrends, an engineering education consulting group, reports that engineering supply lags demand by 7 years in the United States.
The reason for the …Continue reading
By Jeff Klingberg It used to be the only payment methods for businesses were cash or the company check. Then came along corporate credit cards. And, now the integration of the Internet with the Check Clearing for the 21st Century Act (Check 21 Act) has changed the way we all do business, and opened a whole new world of invoicing and online payment possibilities.
For several years now we have been sending our clients invoices by email, and have been accepting credit cards through PayPal. While this has been greatly appreciated by our clients, they’ve asked for more options. So, we’re pleased …Continue reading
By Jeff Klingberg We are pleased to announce the addition of Satie North America — the North American operation for Satie SAS (Satie System) — to our roster of clients. Satie designed and manufactures a modular electrical panel frame system with an integrated wire management system. The patented system helps OEM machine builders, system integrators, panel board builders, switchgear manufacturers and alike shrink space requirements, cut material costs, increase productivity and reduce weight — saving users up to 25% over traditionally designed electrical panels. To learn more about their products visit www.satiena.com.
We will be assisting them in developing a public relations campaign and trade show efforts among …Continue reading
By Jeff Klingberg 
A recent LinkedIn post asked for experiences from foreign national corporations who have had trouble introducing their products and services to the North American market. From our experience in this area, foreign national corporations typically encounter the following issues.
1. Send a foreign national to open the operation just because someone believes there is a large untapped market in North America, but no research is done and no plan is formulated before coming.
2. They attempt to apply their current sales policies and distribution channels …Continue reading
By Jeff Klingberg We are pleased to announce the addition of HYDROMECH to our roster of clients. HYDROMECH is a start-up company who has designed a new, patent-pending hydraulic lift system for recreational vehicles, boat lifts and residential construction. The proprietary hydraulic pump distributes the appropriate amount of fluid to each linear actuator to enable a synchronized lift action in applications like pop-up campers. To learn more about their products visit www.hydromechusa.com.
We will be assisting them in developing a corporate identity and marketing materials, and conducting business development and public relations efforts among other services.
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