Industrial Marketing: Can Social Media Play a Role? Can Social Media Work?

Industrial Marketing: Can Social Media Play a Role? Can Social Media Work?

Industrial Marketing: Can Social Media Play a Role? Can Social Media Work?

These and many similar questions  are being asked and debated across the industrial marketing spectrum.  And, there is no clear consensus.

The following is a look at why the answer might be maybe.

1.  Fear is holding back adoption.

In general engineers don’t have a lot of spare time on their hands.  Part of the reason for the lack of time on their hands to engage in social networking can be attributed to their inability to get to social media. The SAE International’s Do mobility engineers use social media? study surveyed nearly 1200 members and found only 55% said they use social media for work and only 52% of companies permit social media use during business hours.

Additionally, MarketingProfs What Works in 2011: B2B Marketing report finds that the number of companies restricting social media use is growing. Facebook, while the most popular of the social networking channels, is also the most blocked by companies.

Security and over exposure of information are the Top 2 fears of companies according to McAfee Inc.’s Web 2.0: A Complex Balancing Act – The First Global Study on Web 2.0 Usage, Risks and Best Practices Report. The study found over 60% of the respondents stated their company suffered losses averaging of $2 million related to security issues.

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Mountain Stream Group Illustration - White Hydraulics

Portfolio Update: White Hydraulics Ad Illustration

White Hydraulics Ad Illustration

Mountain Stream Group created this illustration for White Hydraulics (now known as White Drive Products) for use in an print advertisement.

Ortman Fluid Power 3TH Cross Reference Guide

Portfolio Update: Ortman Fluid Power Cross Reference Guide

Ortman Fluid Power 3TH Cross Reference Guide

Mountain Stream Group’s development of this 4-page cross reference guide for the Ortman Fluid Power 3TH Series cylinder line started with an Internet search to ascertain all the manufacturers of NFPA heavy-duty, hydraulic cylinders. Next, we downloaded catalog information about the part number coding for the various mounting styles, identified the series name and available bore sizes and then put the data into the easy to read table.

 

Satie North America Proclip Press Release

Portfolio Update: Satie North America Press Release

Satie North America Press ReleaseA press release written for announcing the launch of Satie North America’s Proclip and Prolight modular electrical panel frame and wire management system in North America. Click image or here to read entire press release.

Ortman Fluid Power 101L Cylinder Photo

Client Profile: Ortman Fluid Power Is Back!

Ortman Fluid Power 101L

The Ortman 101 Series—a round-body hydraulic and pneumatic cylinder—has powered some of the toughest industrial applications for over 60 years.

After a long absence the hydraulic and pneumatic cylinder brand known as Ortman Fluid Power is back.

Their journey began in 1945 when World War II veterans Harold and Nelson Ortman returned home joining their older brother Alva, Carl Speichert and Carter Miller to form Ortman-Miller Machine Company, Inc. located in Hammond, Indiana.

At its inception, Ortman-Miller was a general machine shop making parts for other companies, but in 1948 they began building and selling cylinders for a wide variety of industries. Their first cylinder line was the round-body 101 Series. In 1955, they introduced three square-head, JIC interchangeable cylinder lines—TH, 4K and 4L Series.  They expanded their NFPA pneumatic cylinder offering by introducing the 1A Series in 1971. Over the past several years, they’ve broadened their product line with the addition of the AS/ASH and QA Series.

Beyond their standard cylinder lines, they have 3 specialty products: the FA Series valve actuator cylinder, the 7R Series air/oil tank and the 7P Series air/oil booster. If their customers have applications that don’t fit standard product options, they can build custom cylinders.

In 1968, Garlock Industries purchased Ortman-Miller Machine Company and several founders left. The journey took a twist in 1976 when Colt Industries (now known as EnPro Industries) bought Garlock Industries and changed the company name to Ortman Fluid Power. It changed course again in 1997 when they left their Hammond facility, and moved in with Quincy Compressor in Quincy, Illinois. Then came the name change to Quincy Ortman Cylinders in 2004.

The 2010 purchase of Quincy Compressor by Atlas Copco North America LLC began to bring the journey full circle and it was completed in March of 2011 when the brand name became Ortman Fluid Power once again.

Now that’s staying power.

In The Nick Of Time: Science Cheerleaders!

S-C-I-E-N-C-E
S-C-I-E-N-C-E
S-C-I-E-N-C-E
Science! Science! Science!

Cheerleaders for science, technology, engineering, and mathematics (STEM)? Absolutely! It’s about time!

The United States is at a crossroads. Battling for its survival, and desperately needs a quintessential American pep rally.

We can’t secure a prosperous future without innovation, science, and technology. But, we have three major STEM problems — rapid retirement, supply lags demand and kids aren’t interested.

Between 2004 and 2014, it is estimated a half million engineers will retire, but EngineeringTrends, an engineering education consulting group, reports that engineering supply lags demand by 7 years in the United States.

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