Bright red lights quickly illuminate. Foot stomps on the brake pedal. The sounds of screeching tires and crumbling steel fill the cabin. The air bag smacks you like a prize-fighter’s punch. Hands, arms and legs tremble. Heart races. You’ve just experienced an automobile accident.
The hum of birds chirping, trees and meadows rustling and water rushing engulfs you. Chills and warmth envelope your body at the same time as the wind hits the perspiration collecting on your face and the intense morning sun strikes when you stop your hike to take in the splendor. Giving you a sense of awe and oneness along with the feeling of accomplishment and rejuvenation. You’ve just experienced the power of nature.
Just like the examples above, experiential communications use visual, auditory and tactile imagery to capture attention, stimulate the senses and stir the soul allowing stakeholders to experience—and connect with—your brand, product or service: physically, rationally and emotionally. These experiences create a conversation with your stakeholders leading to increased brand image and awareness, sales, and market share resulting in a greater return-on-investment—the ultimate goals of any organization.
At Mountain Stream Group, we define experiential communications design as the holistic discipline that combines science with creative and strategic thinking to integrate information architecture; copywriting; illustration; photography; typography; and architectural, graphic, interior, industrial, instructional, visual identity and web design—and many other channels—to create and multidimensionally disseminate total communication experiences.
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