Is your website mobile-friendly?/in By the Numbers, Marketing Communications/by Jeff Klingberg
If not, it needs to be — by April 21st. Why?
Google will begin penalizing your mobile search rankings if your site isn’t mobile-friendly.
Why is being mobile-friendly so important?
Because 25% of all search queries are now on mobile devices, according to BIA/Kelsey, eMarketer estimates — in 2014 — 129.9 million US consumers used a mobile phone to search the internet at least once per month, and Google states 9 out of 10 mobile search users have ‘taken action’ as a result of a mobile search, with over half leading to a purchase. Read more
Business Life Transition Radio Show Interview/in Uncategorized/by Jeff Klingberg
Jeff Klingberg discusses bringing ‘sexy’ back to U.S. manufacturing.
On Monday, March 17th, Jeff Klingberg, President/CEO of Mountain Stream Group, was on the BLT — Business Life Transition radio show on the Blog Talk Radio network talking with Jan Mariano and Brian Basilico about how to bring ‘sexy’ back to manufacturing through science, technology, engineering and mathematics (STEM) education. Click here to listen in at Business Life Transition radio.
Marketing is an investment in your company’s future success, but knowledge and closing the loop are needed to maximize its efficiency and effectiveness./in Marketing Communications/by Jeff Klingberg
Lately, we’ve received a lot of inquiries from trade publication writers asking for tips and tricks on how businesses can cut their marketing budgets and eliminate waste. While I applaud these writers in their quest to more efficiently and effectively utilize a business’ marketing expenditures, the premise of their articles assumes that marketing is a line item expense that can be cut like it were office supplies.
The reality is that marketing is an investment in the future success of your business, just like investing in the stock market — or investing in one’s education — goes towards the future success of an individual.
Is there waste in utilizing the marketing funds allocated?
Absolutely, but this is due to the fact that for most businesses’ marketing is an open-loop function.
An open loop is similar to driving your car to get from Point A to Point B at a specific time, but there are unknown elements like weather and traffic congestion that impact your ability to achieve your goal. While driving, you’re listening to the radio for traffic reports or using a smartphone app to spot problems and navigate around them. You’re occasionally glancing at the clock or your watch to check the time. And, you’re constantly glancing at the speedometer checking your speed, pressing or relaxing the accelerator based on the car’s current speed and your assumed time and distance from other vehicles.
Whew! Wiping my brow. Writing the last paragraph made me sweat. The same thing happens to businesses when using open-loop marketing.
Think like a wise man but communicate in the language of the people. — William Butler Yeats/in Marketing Communications/by Jeff Klingberg
Design is communicating emotion from designer to customer. — Shiro Nakamura, Nissan design chief/in Design/by Jeff Klingberg
Portfoilo Update: 315 Machine Design Logo/in Portfolio Updates/by Jeff Klingberg
315 Machine Design is a start-up designer and builder of custom machinery. The logo combines elements related to the design and construction of a machine: gear, shaft, wrench and bolt. Since they are located in the United States and want to promote ‘Made in the USA’ machinery we used red, white and blue colors and incorporated stars.[spacer]
Fluid Power Fundamentals: More Educational Institutions Needed Now To Educate Workforce/in Company News, Published Articles/by Jeff Klingberg
The following article was first published in the December 2009 issue of the now defunct Today’s Fluid Power magazine.
In our previous article we discussed the need to develop programs to teach engineering, and specifically fluid power principles, to children starting in kindergarten or pre-K to spark interest in the profession and the industry. We briefly stated the reason for this need for new programs is the declining math and science scores of United States youth as they get older, and the shortage of people with fluid power skills.
Why is there a workforce shortage?
The American Baby Boomer generation is retiring or will be retiring over the next 20 years — taking with them their many skills. At the same time, Americans aged 25–34 today don’t possess higher skills than do their baby boomer parents according to The Accelerating Decline in America’s High-Skilled Workforce: Implications for Immigration Policy.
The US Census Bureau states the number of people aged 55 and older will increase to 73% of the total US population by 2020, while the number of younger workers will grow only 5%. Combine those statistics with the Hudson Institute’s estimates of nearly 40% of America’s skilled-labor force retiring in the next 5 years, and you have a massive skilled workforce shortage — one the US Bureau of Labor Statistics states will grow to 5.3 million by 2010 and to 14 million by 2015.
The National Science Board’s Science and Engineering (S&E) Indicators 2008 reports the problem is even more exaggerated in the science and engineering workforce where more than half of workers with S&E degrees are age 40 or older, and the 40–44 age group is more than two times as large as the 60–64 age group. Read more
Introducing Fluid Power to Younger Students Is One Way to Stave Off Extinction/in Company News, Published Articles/by Jeff Klingberg
This article was first published in the September 2009 issue of the now defunct Today’s Fluid Power magazine.
Fluid power isn’t sexy.
That’s the conclusion the international fluid power industry came to in 2007 as the reason why there is a shortage of people with fluid power skills influencing design decisions regarding which motion control technologies to use. The fluid power industry isn’t the only industry seeing this image problem. It’s a systemic crisis that permeates the entire US culture.
A 2008 Harris Interactive study for the American Society for Quality found that 44% of kids, ages 8-17, don’t know much about engineering, and 30% of the respondents want a more exciting profession than engineering. While 97% of parents stated they believe that knowledge of math and science will help their children have a successful career, only 20% encourage/will encourage their sons or daughters to become engineers.
The study further reports that kids don’t feel confident enough in their math or science skills (21%) to be good at engineering — despite the fact that the largest number of kids ranked math (22%) and science (17%) as their favorite subjects.
OK. We now know what the problem is so how do we fix it?
The US fluid power industry decided to develop alliances with FIRST (Foundation for the Inspiration and Recognition of Science and Technology), Project Lead The Way, and SME (Society of Manufacturing Engineers) Education Foundation to promote fluid power education in middle schools and high schools. They’ve created a ‘key school’ program, the Fluid Power Challenge, and the Fluid Power: A force for change video among other initiatives. The Fluid Power Education Foundation has scholarships for college bound student who will study fluid power.
I commend the US fluid power industry for their efforts, but there is shortsightedness to these educational outreach initiatives that I don’t think many engineering and fluid power industry leaders understand. Read more
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