“The shift from a verbal to visual society will continue to be a major factor in why integrated marketing communications will be so necessary for marketing organizations in the years to come.”
DON E. SCHULTZ, STANLEY I. TANNENBAUM, ROBERT F. LAUTERBORN
The New Marketing Paradigm, Integrated Marketing Communications
Mass marketing is out. Targeted dialogue with your stakeholders—customers, employees, investors, vendors and the general public—is in.
The 4 Ps (Product, Price, Place, Promotion) are out. The 4 Cs (Consumer wants and needs, Cost to satisfy, Convenience to buy, Communication) are in.
Standalone message streams are out. Integrated messages streamed across inbound, outbound, digital and traditional communications spectrum is in.
The Mountain Stream Group marketing communications services unit assists companies in developing a cohesive, clear, memorable voice with a singular message that significantly increases their brand awareness and value. The following is a sampling of our marketing communications services.
Market Research
- Market Studies, Analysis and Forecasting
- Competitive Analysis
- Product Comparisons
- and more.
Strategic Planning
- Marketing Communications Plan Development
- Brand Positioning
- Communications Strategies
- and more.
Advertising (Broadcast, Digital, Mobile, Print & Outdoor)
- Advertising Creative
- Development and Production
- Media Planning and Buying
Corporate Identities
- Logo Design/Development
- Annual Reports
- Corporate Identity Handbooks
Direct Marketing
- Database Design, Development, Acquisition and Management
- Direct Mail/Response Piece Design
- Fulfillment
Event Planning and Management
- On-Site and Hospitality Services
- Speakers and Entertainment
- Air and Ground Transportation
- Event Registration Services
- and more.
Internet Marketing
- Website Design and Programming
- Hosting
- Maintenance
- Search Engine Marketing and Optimization
- Social Media Marketing
- and more.
Sales Promotion
- Brochures, Catalogs and Collateral
- Multimedia Presentations and Videos
- Newsletters (print and web-based)
- Packaging Design
- Point of Purchase Display
- Seminar Materials
Publicity and Public Relations
- Employee, Industry, Investor and Media Relations
- Bylined Article, Application and Case Study Development
- Media Lists, Press Kits and Press Releases
- Speaker Engagements and Speech Writing
- Dissemination and Clipping Services
- The Press Lounge
- and more.
Signage and Wayfinding
Trade Shows Exhibits
- Design/Construction
- Rental, Refurbishment and Custom
- Installation/Dismantle/Cleaning
- Event Planning and Management
- Storage/Shipping
- Training
Ancillary Services
- Advertising Specialties, Premiums and Incentives
- Alliances / Co-op Marketing
- Copywriting and Editing
- Graphic Design
- Illustrations
- Photography and Photography Creative Oversight
- Print Production Management
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