{"id":642,"date":"2009-07-20T11:45:15","date_gmt":"2009-07-20T16:45:15","guid":{"rendered":"http:\/\/mountainstreamgroup.com\/?page_id=642"},"modified":"2017-11-13T23:38:03","modified_gmt":"2017-11-14T05:38:03","slug":"nexus-control-loop","status":"publish","type":"page","link":"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/nexus-control-loop\/","title":{"rendered":"Nexus Control Loop"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-925b7369faf9fdb27e8c0b629b6ad49b\">\n.avia-section.av-av_section-925b7369faf9fdb27e8c0b629b6ad49b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2009\/07\/mtnstreamgroup-nexus-1.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-925b7369faf9fdb27e8c0b629b6ad49b main_color avia-section-no-padding avia-no-shadow  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_px='400'><div class='container av-section-cont-open' style='height:400px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-642'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a\">\n#top .av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:32px;\n}\nbody .av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4db7db7f7ea5cb611f4ed41de25ad07a av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ensuring Your Success by Making it a Performance Standard<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-642'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-2  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-2f6a8cdb7651d3b1f38fa54d301c7f31\">\n.avia-image-container.av-av_image-2f6a8cdb7651d3b1f38fa54d301c7f31 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-2f6a8cdb7651d3b1f38fa54d301c7f31 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-2f6a8cdb7651d3b1f38fa54d301c7f31 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2280 avia-img-lazy-loading-not-2280 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_NexusControlLoop.png\" alt='Mountain Stream Group Nexus Control Loop' title='MtnStreamGroup_NexusControlLoop'  height=\"774\" width=\"1004\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_NexusControlLoop.png 1004w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_NexusControlLoop-300x231.png 300w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_NexusControlLoop-705x543.png 705w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_NexusControlLoop-450x346.png 450w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We practice intelligent communication. It combines analytical process with strategic and creative thinking to capture attention, stimulate the senses and stir the soul through visual, auditory and tactile imagery, so you connect with your stakeholders: physically, rationally and emotionally \u2014 and achieve success.<\/p>\n<p>Through our personalized Nexus Control Loop\u2122 \u2014 a 6-step, closed-loop design program \u2014 we consistently engineer market inroads for our clients. The program is designed to continuously improve your communications, and make your stakeholder connections stronger and your company more successful. The following is a brief overview of the 6 steps.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-6  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-7  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-8  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6e6000d73006d08768372593967a56cc\">\n#top .av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-6e6000d73006d08768372593967a56cc .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6e6000d73006d08768372593967a56cc av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 1: Discover<\/h3><div class='av-subheading av-subheading_below'><p>Discovering insight for intelligent decision making and a memorable brand.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-10  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We help you uncover the knowledge to power your success \u2014\u00a0accessing, analyzing and sharing operational, competitive and\u00a0marketplace data points that become the economic, efficiency,\u00a0reliability and constructability inputs to\u00a0your performance standard.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9107e723acced08a890789f08fb65b6d\">\n.avia-image-container.av-av_image-9107e723acced08a890789f08fb65b6d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9107e723acced08a890789f08fb65b6d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9107e723acced08a890789f08fb65b6d av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2289 avia-img-lazy-loading-not-2289 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DiscoverPhase.png\" alt='Mountain Stream Group Nexus Control Loop - Discovery Phase' title='Mountain Stream Group Image'  height=\"162\" width=\"440\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DiscoverPhase.png 440w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DiscoverPhase-300x110.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-14  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-15  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-16  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a45a21b0267640a46ce939b27a1c00c9\">\n#top .av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9 .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-a45a21b0267640a46ce939b27a1c00c9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a45a21b0267640a46ce939b27a1c00c9 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-17  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 2: Define<\/h3><div class='av-subheading av-subheading_below'><p>Developing your blueprint for success<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-18  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-bcd451b925d9f01797ce53f06c3969fe\">\n.avia-image-container.av-av_image-bcd451b925d9f01797ce53f06c3969fe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-bcd451b925d9f01797ce53f06c3969fe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-bcd451b925d9f01797ce53f06c3969fe av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2288 avia-img-lazy-loading-not-2288 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DefinePhase.png\" alt='Mountain Stream Group Nexus Control Loop - Define Phase' title='Mountain Stream Group Image'  height=\"199\" width=\"441\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DefinePhase.png 441w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_DefinePhase-300x135.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Using the unearthed information we help you identify and define the key organizational elements, constraints, variables, formulas, models and set points to your performance standard. Then craft strategies and tactics, set budgets and timelines, formulate metrics, and draft brand benefit and position statements and brand architecture so your corporate voice emerges.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-22  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-23  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-24  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-fdb57ddb70eee03778cc161d38869542\">\n#top .av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542 .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-fdb57ddb70eee03778cc161d38869542 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-fdb57ddb70eee03778cc161d38869542 av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-25  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 3: Create<\/h3><div class='av-subheading av-subheading_below'><p>Constructing your brand, solutions and messages.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-26  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Merging the discovered data with your company\u2019s set points and our multi-level critical thinking, we help you create solutions that meet consumer wants &amp; needs, making it convenient to buy them and developing messages to cause consumers to buy them.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-28  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-55986fa5eab5e63523f6282325f93e13\">\n.avia-image-container.av-av_image-55986fa5eab5e63523f6282325f93e13 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-55986fa5eab5e63523f6282325f93e13 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-55986fa5eab5e63523f6282325f93e13 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2287 avia-img-lazy-loading-not-2287 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_CreatePhase.png\" alt='Mountain Stream Group Nexus Control Loop - Create Phase' title='MtnStreamGroup_CreatePhase'  height=\"162\" width=\"544\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_CreatePhase.png 544w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_CreatePhase-300x89.png 300w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_CreatePhase-450x134.png 450w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-30  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-31  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-32  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-d9d694fae1f509c3141d8eab17fe150b\">\n#top .av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-d9d694fae1f509c3141d8eab17fe150b .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-d9d694fae1f509c3141d8eab17fe150b av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-33  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 4: Test<\/h3><div class='av-subheading av-subheading_below'><p>Comparing hypotheses to reality and assessing the probability for success.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-34  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-85c05a2447159e6c92377aee9c16e3ed\">\n.avia-image-container.av-av_image-85c05a2447159e6c92377aee9c16e3ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-85c05a2447159e6c92377aee9c16e3ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-85c05a2447159e6c92377aee9c16e3ed av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-35  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2285 avia-img-lazy-loading-not-2285 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_TestPhase.png\" alt='Mountain Stream Group Nexus Control Loop - Test Phase' title='MtnStreamGroup_TestPhase'  height=\"162\" width=\"541\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_TestPhase.png 541w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_TestPhase-300x89.png 300w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_TestPhase-450x134.png 450w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Before solutions and messages are broadcast to your entire target audience we incubate them \u2014 putting them to the test and analyzing reactions to ensure your stakeholders will hear what you\u2019re saying, issues are resolved, and your solutions are successful. If preferred results aren&#8217;t achieved, we optimize them until they\u2019re just right.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-38  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-39  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-40  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c8330cfa99813977c3c5304e2910b6ca\">\n#top .av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-c8330cfa99813977c3c5304e2910b6ca .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c8330cfa99813977c3c5304e2910b6ca av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-41  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 5: Broadcast<\/h3><div class='av-subheading av-subheading_below'><p>Precision streaming your solutions and messages to multidimensional success.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-42  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Upon passing their tests and being fine-tuned, we broadcast your solutions and messages in the right mix at the right time in the right format to each brand touchpoint for a total communication experience \u2014 making connections, creating compelling conversations and causing actions that drive revenue, productivity and ROI growth.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-44  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-38c56285dc1205fcd41c9c6cf03e9858\">\n.avia-image-container.av-av_image-38c56285dc1205fcd41c9c6cf03e9858 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-38c56285dc1205fcd41c9c6cf03e9858 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-38c56285dc1205fcd41c9c6cf03e9858 av-styling- avia_animated_image av-animated-when-visible-95 right-to-left avia-align-center  avia-builder-el-45  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2286 avia-img-lazy-loading-not-2286 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_BroadcastPhase.png\" alt='Mountain Stream Group Nexus Control Loop - Broadcast Phase' title='MtnStreamGroup_BroadcastPhase'  height=\"162\" width=\"484\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_BroadcastPhase.png 484w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_BroadcastPhase-300x100.png 300w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_BroadcastPhase-450x150.png 450w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-46  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-bad5bc90bcef2f12297bff634a297b07 hr-short  avia-builder-el-47  el_after_av_hr  el_before_av_one_full  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-48  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a\">\n#top .av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a{\npadding-bottom:10px;\nfont-size:24px;\n}\nbody .av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-0b4f71459126e4c4c8018677e7a6cb0a av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-49  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Step 6: Measure<\/h3><div class='av-subheading av-subheading_below'><p>Measuring to improve. Keeping you focused on winning!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-50  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-7c8e133234c570975a3c4f64bfb24ef7\">\n.avia-image-container.av-av_image-7c8e133234c570975a3c4f64bfb24ef7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-7c8e133234c570975a3c4f64bfb24ef7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-7c8e133234c570975a3c4f64bfb24ef7 av-styling- avia_animated_image av-animated-when-visible-95 bottom-to-top avia-align-center  avia-builder-el-51  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2284 avia-img-lazy-loading-not-2284 avia_image ' src=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_MeasurePhase.png\" alt='Mountain Stream Group Nexus Control Loop - Measure Phase' title='MtnStreamGroup_MeasurePhase'  height=\"162\" width=\"482\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_MeasurePhase.png 482w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_MeasurePhase-300x100.png 300w, https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2011\/12\/MtnStreamGroup_MeasurePhase-450x151.png 450w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-b51168870d26eac9084c0e2dc495efe0 av_one_half  avia-builder-el-52  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Using the defined company set points as reference we install relevant sensors to measure the results of your messages to ensure your voice is getting heard, you\u2019re connecting with your stakeholders, growing your business and enhancing your ROI.<\/p>\n<p>The sensor feedback is also used to further define your company\u2019s set points and correct communication errors.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-642","page","type-page","status-publish","hentry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nexus Control Loop | Mountain Stream Group<\/title>\n<meta name=\"description\" content=\"The Mountain Stream Group Nexus Control Loop \u2014 a personalized, 6-step closed-loop design process \u2014 engineers market inroads for our clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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