{"id":647,"date":"2009-05-14T13:14:42","date_gmt":"2009-05-14T18:14:42","guid":{"rendered":"http:\/\/mountainstreamgroup.com\/?page_id=647"},"modified":"2015-01-09T17:47:39","modified_gmt":"2015-01-09T23:47:39","slug":"experiential-communications-design","status":"publish","type":"page","link":"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/about\/experiential-communications-design\/","title":{"rendered":"Experiential Communications Design"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-c2d70244f8243118df622add47d7484a\">\n.avia-section.av-av_section-c2d70244f8243118df622add47d7484a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/wp-content\/uploads\/2009\/05\/mtnstreamgroup-experiential-1.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-c2d70244f8243118df622add47d7484a main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_px='400'><div class='container av-section-cont-open' style='height:400px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-647'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-8e4d77171059a18768e14c329dee6639\">\n#top .av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:32px;\n}\nbody .av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-8e4d77171059a18768e14c329dee6639 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8e4d77171059a18768e14c329dee6639 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Experiential Communications Design: The creation of total communication experiences<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-647'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-2  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bright red lights quickly illuminate. Foot stomps on the brake pedal. The sounds of screeching tires and crumbling steel fill the cabin. The air bag smacks you like a prize-fighter\u2019s punch. Hands, arms and legs tremble. Heart races. You\u2019ve just experienced an automobile accident.<\/p>\n<p>The hum of birds chirping, trees and meadows rustling and water rushing engulfs you. Chills and warmth envelope your body at the same time as the wind hits the perspiration collecting on your face and the intense morning sun strikes when you stop your hike to take in the splendor. Giving you a sense of awe and oneness along with the feeling of accomplishment and rejuvenation. You\u2019ve just experienced the power of nature.<\/p>\n<p style=\"margin: 0in 0in 0.0001pt;\">Just like the examples above, experiential communications use visual, auditory and tactile imagery to capture attention, stimulate the senses and stir the soul allowing stakeholders to experience\u2014and connect with\u2014your brand, product or service: physically, rationally and emotionally. These experiences create a conversation with your stakeholders leading to increased brand image and awareness, sales, and market share resulting in a greater return-on-investment\u2014the ultimate goals of any organization.<\/p>\n<p>At Mountain Stream Group, we define experiential communications design as the holistic discipline that combines science with creative and strategic thinking to integrate information architecture; copywriting; illustration; photography; typography;\u00a0 and architectural, graphic, interior, industrial, instructional, visual identity and web design\u2014and many other channels\u2014to create and multidimensionally disseminate total communication experiences.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3313,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-647","page","type-page","status-publish","hentry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experiential Communications Design Definition | Mountain Stream Group<\/title>\n<meta name=\"description\" content=\"Describes what experiential communications design is from Mountain Stream Group&#039;s viewpoint.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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