{"id":730,"date":"2009-05-27T17:19:03","date_gmt":"2009-05-27T22:19:03","guid":{"rendered":"http:\/\/mountainstreamgroup.com\/?page_id=730"},"modified":"2014-09-05T14:33:19","modified_gmt":"2014-09-05T19:33:19","slug":"agencies-unite-under-experiential-communications-brand","status":"publish","type":"page","link":"https:\/\/mountainstreamgroup.com\/integrated-marketing-communications\/newsroom\/press-releases\/agencies-unite-under-experiential-communications-brand\/","title":{"rendered":"Agencies Unite Under Experiential Communications Brand"},"content":{"rendered":"

Fluid Power Technologies International and Konstanz Kommunikations undergo consolidation with Mountain Stream Group to form new, Chicago-based experiential communications design consultancy.<\/span><\/h4>\n

(Hampshire, IL, 27 May 2009) \u2013 Long-time B2B agencies, Fluid Power Technologies International (FPTI) and Konstanz Kommunikations have been merged into Mountain Stream Group, Inc. (MSG) an experiential communications design<\/a> consultancy based in suburban Chicago. Jeff Klingberg, president and CEO of MSG announced the consolidation earlier this month along with the launch of the consultancy\u2019s new web site (http:\/\/www. mountainstreamgroup.com).<\/p>\n

Involved with both FPTI and Konstanz Kommunikations prior to the consolidation, Mr. Klingberg said \u201cWe combined the companies because our clients were asking for greater access to the visual, verbal and sensory communications design services Mountain Stream Group offers\u2014especially now when they need to find a competitive edge. Our broad portfolio of engineering<\/a>, management consulting<\/a>, marketing communications<\/a> and workforce development<\/a> services will help them connect with their stakeholders not only physically and rationally, but emotionally as well.\u201d<\/p>\n

\u201cWith the unification, we\u2019re now able to bring the very best thinking from a more diverse talent pool together for every client. Clients will also benefit from our increased capacity to provide our services globally\u2014under one brand.\u201d<\/p>\n

The experiential communications design consultancy focuses on consumer, business-to-business, industrial, and professional services organizations that desire to integrate various communications disciplines, such as: information architecture, copywriting, industrial design, instructional design and visual identity design among many others, to create and broadcast total communication experiences.<\/p>\n

Mr. Klingberg has an engineering background as do many of the communications professionals on the Mountain Stream Group roster. \u201cWhen we work with our clients\u2014whether it\u2019s doing a market assessment for new business opportunities, providing design\/production expertise, consulting on sales channels, helping coordinate an internal quality accreditation process or developing educational seminars\u2014they expect us to understand the specialized demands of their business environment,\u201d said Mr. Klingberg. \u201cHaving technical backgrounds enables us to integrate into client projects with short ramp-up time\u2014then quickly identify and creatively solve their most challenging problems.\u201d<\/p>\n

\u201cCommunications is all about problem solving\u2014how to get stakeholders to connect and persuade them to act. It\u2019s also about the psychology\u2014the emotion\u2014which I think that most organizations and their staffs forget about when it comes to their buildings and workspaces, information systems and workflow processes, products\/services, and interpersonal interactions, especially in the B2B and industrial marketplace.\u201d<\/p>\n

\u201cTherefore, our campaigns have to work on a number of levels in order to be successfully engaging. Like most ad agencies and other design firms we have to be fun and dynamic, but we\u2019re also engineers so practicality and efficiency in our communication is a very big deal\u2014as is technical accuracy.\u201d<\/p>\n

Mr. Klingberg explained our clients appreciate the approach his agency takes when it comes to developing total communications experiences and explaining their communications rationales. And, like a true engineer, much of what Mountain Stream Group offers in the way of communications services are explained (in detail) in the form of white papers offered on the MSG web site. The most recent white paper added to the MSG web site is entitled: \u201cSafety Information in Collateral Material<\/a>\u201d\u2014a 42-page dissertation explaining the rules in the new ANSI Z535.6 standard for providing everyday safety messaging.<\/p>\n

\u201cA lot of agencies say they \u2018walk the talk\u2019\u2014which isn\u2019t so hard to do if you\u2019re selling beer or fast food,\u201d mused Mr. Klingberg. \u201cOur talk is just a little more technical.\u00a0 We still walk it, though, and our clients appreciate that.\u201d<\/p>\n

#\u00a0 #\u00a0\u00a0 #<\/p>\n

Tags \/ Keywords<\/h5>\n

Jeff Klingberg, Mountain Stream Group, Fluid Power Technologies International, Konstanz Kommunikations, experiential communications, engineering, management consulting, marketing communications, workforce development<\/p>\n

About Mountain Stream Group, Inc.<\/h5>\n

Mountain Stream Group, based in Hampshire, Illinois, is an experiential communications design consultancy. We help consumer, business-to-business, industrial, and professional services organizations worldwide swiftly grow and enhance return-on-investment by connecting with their stakeholders: physically, rationally, and emotionally.<\/p>\n

We integrate Engineering, Management Consulting, Marketing Communications and Workforce Development services to engineer and multi-dimensionally stream behavior-affecting messages at the right time in the right format to each brand touchpoint. All of these services can be customized to focus on an individual application or integrated into a holistic organizational solution.<\/p>\n

For press inquiries contact<\/h5>\n

Jeff Klingberg \u2013 Mountain Stream Group (847) 453 8895 or Mike Bawden \u2013 B&LPR (563) 359-8654\/(563) 343 0411<\/p>\n","protected":false},"excerpt":{"rendered":"

Fluid Power Technologies International and Konstanz Kommunikations undergo consolidation with Mountain Stream Group to form new, Chicago-based experiential communications design consultancy. (Hampshire, IL, 27 May 2009) \u2013 Long-time B2B agencies, Fluid Power Technologies International (FPTI) and Konstanz Kommunikations have been merged into Mountain Stream Group, Inc. (MSG) an experiential communications design consultancy based in suburban […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-730","page","type-page","status-publish","hentry"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nMountain Stream Group | Press Release | Agencies Unite<\/title>\n<meta name=\"description\" content=\"Mountain Stream Group announces the merger of Fluid Power Technologies International and Konstanz Kommunikations into Mountain Stream Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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