A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps marketers like you define their target audience, it can also help sales reps qualify leads

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Jeff Klingberg

President/CEO at Mountain Stream Group, Inc.

I'm an engineer at heart — learning new things, tinkering and solving problems. I'm passionate about helping companies succeed, manufacturing and promoting the need for STEM (science, technology, engineering and math) education.

Latest posts by Jeff Klingberg (see all)

• Integrating Disciplines — The MSG Advantage - June 5, 2026
• Why Experiences Drive Loyalty and Growth - June 5, 2026
• By the Numbers — The Business Case for Experiential Communications Design - June 5, 2026