A/B Testing
May 31, 2022
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This is the process of comparing two variations of a single variable to determine which performs best to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.
President/CEO at Mountain Stream Group, Inc.
I'm an engineer at heart — learning new things, tinkering and solving problems. I'm passionate about helping companies succeed, manufacturing and promoting the need for STEM (science, technology, engineering and math) education.
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