The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. As a mathematic equation, it’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, and so on).

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Jeff Klingberg

President/CEO at Mountain Stream Group, Inc.

I'm an engineer at heart — learning new things, tinkering and solving problems. I'm passionate about helping companies succeed, manufacturing and promoting the need for STEM (science, technology, engineering and math) education.

Latest posts by Jeff Klingberg (see all)

• Integrating Disciplines — The MSG Advantage - June 5, 2026
• Why Experiences Drive Loyalty and Growth - June 5, 2026
• By the Numbers — The Business Case for Experiential Communications Design - June 5, 2026