In our last post, we explored how growth requires getting comfortable with being uncomfortable. But discomfort, challenge, and change mean nothing if the right people aren’t in place to navigate them.
That’s why Chicago Bears head coach Ben Johnson began his tenure not by drawing up plays, but by assembling a coaching staff — a team of high-character leaders who could challenge, teach, and tell the truth.
Johnson’s Blueprint for Building a Team
When asked about his hiring strategy, Johnson made his philosophy clear:
- Character First: He prioritized integrity and accountability over convenience or familiarity. The standard wasn’t “someone I know,” but “someone I trust.”
- Truth-Tellers, Not Yes-Men: Johnson deliberately hired outside his inner circle to bring in diverse voices who wouldn’t just echo his opinions. He wanted a staff who would speak hard truths.
- Blend of Youth and Experience: By combining seasoned coaches with rising stars, Johnson created a staff that was both innovative and grounded in wisdom.
- Teachers Above All: He emphasized bringing in great teachers who could develop players — because growth comes from learning.
The message was clear: success is built on people, and people are shaped by character.
Lessons for Business Leaders
Business leaders face the same challenge. Strategy and systems will falter if the team isn’t built to withstand pressure and thrive in discomfort. Johnson’s hiring philosophy offers four lessons for executives:
- Hire for character, not just credentials. Skills matter, but integrity and accountability determine how people act under pressure.
- Seek truth-tellers. Surround yourself with people who challenge assumptions and speak candidly — even when it’s uncomfortable.
- Balance experience with fresh energy. Just as football benefits from veteran perspective and youthful innovation, businesses thrive when they blend seasoned expertise with new ideas.
- Value teachers. Leaders aren’t just performers; they’re multipliers. Hire people who grow others, not just themselves.
How This Aligns with Mountain Stream Group’s Approach
At Mountain Stream Group, we know that people are the first “P” in the 5Ps Brand DNA Communications Framework. The way leaders hire, train, and empower their teams becomes the first and most powerful signal of a company’s identity.
- In Consulting, we help leaders ask the right questions to uncover gaps in culture and talent.
- In Workforce Development, we design programs that elevate employees’ skills and confidence.
- Across every service stream, we emphasize that character, alignment, and accountability are the foundation of long-term success.
Just as Johnson’s staff shapes the culture of the Bears, your people shape the culture of your business.
Ready to build a high-character team that challenges, supports, and elevates your business? At Mountain Stream Group, we help organizations align people with purpose — creating teams that can navigate discomfort and deliver results. Let’s start the conversation.