Marketing Communications

Crafting behavior-effecting messages you own

Mass marketing is out. Targeted dialogue with your stakeholders — customers, employees, investors, vendors and the general public — is in. The 4 Ps (Product, Price, Place, Promotion) are out. The 4 Cs (Consumer wants and needs, Cost to satisfy, Convenience to buy, Communication) are in. Standalone messages are out. An integrated message is streamed across the communications spectrum — public relations/publicity, POP displays, advertising, signage, corporate identities, direct marketing, internet/extranet/intranet, sales promotion, trade shows, etc. — is in.

The Mountain Stream Group marketing-communications unit assists companies in developing a cohesive, clear, memorable voice with a singular message that significantly increases their brand awareness and value. The following is a sampling of our services.

Market Research

• Market Studies, Analysis and Forecasting
  
• Competitive Analysis
• Product Comparisons
• and more.

Strategic Planning

• Marketing Communications Plan Development
• Brand Positioning
• Communications Strategies
• and more.

Advertising (Broadcast, Internet, Mobile, Print and Outdoor)

• Advertising Creative
• Development and Production
• Media Planning and Buying

Corporate Identities

• Logo Design/Development
• Annual Reports
• Corporate Identity Handbooks

Direct Marketing (Traditional and Email/Web-based)

• Database Design, Development, Acquisition and Management
• Direct Mail/Response Piece Design
• Fulfillment

Event Planning and Management

• On-Site and Hospitality Services
• Speakers and Entertainment
• Air and Ground Transportation
• Event Registration Services
• and more.

Extranet/Internet/Intranet

• Design and Programming
• Hosting
• Maintenance
• Search Engine Marketing and Optimization

Social Media

Sales Promotion

• Brochures, Catalogs and Collateral
• Multimedia Presentations and Videos
• Newsletters (print and web-based)
• Packaging Design
• Point of Purchase Display
• Seminar Materials

Advertising Specialties, Premiums and Incentives

Publicity and Public Relations

• Employee, Industry, Investor and Media Relations
• Bylined Article, Application and Case Study Development
• Media Lists, Press Kits and Press Releases
• Speaker Engagements and Speech Writing
• Dissemination and Clipping Services
• The Press Lounge
• and more.

Signage and Wayfinding

Trade Shows Exhibits

• Design/Construction
• Rental, Refurbishment and Custom
• Installation/Dismantle/Cleaning
• Event Planning and Management
• Storage/Shipping
• Training

Ancillary Services

• Alliances / Co-op Marketing
• Copywriting and Editing
• Graphic Design
• Illustrations
• Photography and Photography Creative Oversight
• Print Production Management