Six steps to your organization’s social media and networking success.
The Internet, more specifically social media and networking has changed the way people and organizations connect, create, stay in touch or seek help from others.
Citizen journalists are using social media tools like blogs, microblogs, and video sharing to inform the world of the events surrounding the 2009 Iranian election protests when traditional journalists were banned from the country. It helped to topple the Egyptian government and many other Middle Eastern governments in 2011.
Musicians utilize services like Myspace and YouTube to launch careers and connect with fans. Companies employ wikis to collaborate on product development, manage projects and customer relations, and provide technical support. E-tailers and restaurants apply reviews and opinions to increase traffic and drive sales because while 14% of people trust ads, 76% trust consumer recommendations* for purchase decisions. Furthermore, companies use Facebook to encourage fans to refer their products or services since a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer¹.
However, many organizations are jumping head long into social networking before they know what it is, how to use it, what platforms their stakeholders may or may not use, what social technographics define their stakeholders and what costs — direct and hidden — are involved for fear they are going to be left out.
Others leap in because it is going to be a ‘cheap’ way of marketing themselves without having goals, strategies and tactics established, knowing the human resource and time allocations needed to get results, defining a method for measuring results, and determining what message(s) they’re going broadcast. Read more
